Communication Specialists in the Healthcare and Lifestyle sectors

QUAY Communications – a communications agency with a team of senior communication, marketing and public relations specialists with expertise in the healthcare and lifestyle sectors.

Our purpose is to help organisations and brands in the health and lifestyle (human and animal) sectors to connect with their audience at the right moment and with the right message. We know our creative and insight-led campaigns deliver results to our clients because everything we do can be measured.

Our network of connections with media, influencers, industry peak bodies, consumer advocacy groups, academics and healthcare professionals, provides unparalleled access to those who can drive advocacy and influence change. We are members of PRIA (Public Relations Institute of Australia) and equally comfortable in the consumer lifestyle space and the highly regulated health sector.


We adopt a strategic approach through our proprietary diagnostic tools, Identify, Engage and Motivate, to ensure when we work with you, we:


As communications and marketing specialists, we tailor our services to suit your needs whether that’s a customised communications strategy or one of our many campaign packages. We can help you to raise awareness, build trust, bust myths and manage reputations, plus so much more.

  • Media & Influencers
  • Social and Digital Campaigns
  • Content Creation
  • Website Design and Development
  • Stakeholder Mapping and Engagement
  • Industry Profiling
  • Reputation Management
  • Internal Communications
  • Issues and Crisis Management
  • Health Professional and Patient Advocacy
  • Campaign Packages

It’s a pleasure working with the QUAY team. They have great ideas to share, understand our needs and are responsive to our requests. Nothing is too much trouble and projects are always well run and successful. Hopefully, we will have many more years of interaction to come.

Susan Cartwright, Scientific Affairs Manager, Colgate ANZ

We engaged QUAY as our strategic communications partner to develop a unique thought leadership strategy within the eye health sector. The QUAY team worked with a wide range of stakeholders to successfully establish a working group, and which over a three-year period delivered a much-needed standard of care framework for a childhood eye condition. The team’s approach is insight-led, adaptable, measurable and enables us to effectively engage both consumer and industry audiences on an ongoing basis.

Daniel Burgess, Myopia Management Commercial Lead, CooperVision ANZ

QUAY Director, Emma Norgrove , is a passionate and dedicated communications professional. She understands our industry, the issues, challenges, and opportunities it faces. Emma and her team have delivered strategic communication strategies, engaged with many stakeholders and implemented broader community initiatives. They have a strong focus on delivering results and in times of crisis are an invaluable communications partner to have on board.

Vivien Kite, Executive Director, Australian Chicken Meat Federation

Anyone in healthcare should speak to the QUAY team if they need help in raising awareness or want to build a profile for their business. A delight to work with, sophisticated insights, and absolute professionalism is what you can expect with QUAY.

Bennett Shum, Co-Founder and Managing Director, Genepath Laboratories

Whilst working in the hearing care sector, I hired the QUAY team to completely relaunch our GP program and set us up as the most credible provider in the hearing space. The team are knowledgeable, thorough with a strong focus on campaign ROIs. Their knowledge of the healthcare sector is second to none.

Ami Hall, Marketing Manager - Acquisition

I have had the pleasure of working with QUAY founder, Cheryl Pettinau, for several years across three of Australia’s leading not-for-profit health organisations. There is a reason why I go back time and time again to Cheryl and the team at QUAY – and that’s because they deliver. Cheryl is professional, results-focused, creative and adaptive. She and her team think about the obstacles you face and works with your organisation to find a solution to address both the immediate and longer term.

Leonie Walton, General Manager-Marketing & Fundraising, Macular Disease Foundation Australia

With a brief to connect with stakeholders in the hearing health sector about teleaudiology, QUAY developed a strategic and pragmatic digital communications program with clever creative elements. Execution of the program involved multiple parties, including creative agencies, which were managed adroitly. The team brought a winning combination of social media smarts and excellent project management skills to ensure our communications were on time, on message and fresh.

Karen Barfoot, Non-Executive Director and Project Manager

I was delighted with the results we achieved through a media and stakeholder engagement strategy developed by QUAY. Customised to our specific needs, the strategy was delivered professionally and flawlessly. They worked with us, like members of our own team.

Alya Raydan, Sales and Marketing Director, Therapeutic Guidelines

They understand our industry, issues and challenges we face. The team provides reactive media management and issues preparedness support when required and which is managed effectively and efficiently. They are very responsive and provide informed counsel to mitigate issues.

Graham Toner, General Manager Commercial, Turosi


Cheryl Pettinau
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Cheryl Pettinau Managing Director

As a communications expert, I have been working in the healthcare and lifestyle sectors for more than 25+ years helping organisations and brands to connect with their audience at the right moment and with the right message. I enjoy working with clients who value developing unique opportunities that can build an organisation’s awareness and reputation.

At QUAY, we can help you to profile your business to build B2B/B2C awareness and strengthen trust in your brand. We develop strategies to deliver insight-driven communications that influence behaviours. We offer tailored levels of service spanning strategic & project consultancy, advocacy, stakeholder relations, issues management, SEO/SEM support, social & influencing, content creation (and much more). Providing valued, insight-led strategic and project consultancy to like-minded clients across leading healthcare organisations remains a key driver in the work that we do.

Emma Norgrove
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Emma Norgrove Consultant

As a senior healthcare communications specialist with more than 25 years’ experience, I apply my knowledge and expertise to creating meaningful and strategically sound public relations and communications solutions. At QUAY, we arm you with the right approach to protect your brand and its reputation when required, we challenge established thinking and deliver results to your business.

Our experience spans strategic communications counsel to consumer advocacy groups, industry peak bodies, NFP’s, NGO’s, the FMCG and pharmaceutical sectors as well as Executive Management teams. We collaborate with clients and stakeholders across a wide range of health sectors (human and animal) and are always looking to make new, like-minded connections in healthcare.


How to boost your healthcare marketing and communications

Many organisations skip the important first step of developing a strategy when creating their healthcare marketing and communications initiatives. This can result in an activation-based approach, which focuses on creating a broad range of content in the hopes that it might be “activated” by its target audience.

Evidence-based claims: Making complex medical messages easy for the layman to understand

Discussing research within the medical community and amongst peers can be straightforward enough but engaging the public with scientific, complex topics can be challenging. Conveying complex medical messages to the public can be difficult if your audience can’t understand them in layman’s terms.

What to do when the media calls: Creating an effective crisis management plan

When it comes to the need for a crisis management plan, it isn’t a question of if your business requires one, but when. Unfortunately, many businesses are not prepared to handle crisis events. A report from Hubspot shows that 69% of leaders report experiencing a crisis over a five-year period.

Why an effective marketing communication strategy is critical for success 

A well-defined marketing communications strategy is vital for the success of any organisation. It serves as the foundation for all campaigns and initiatives, ensuring that they are aligned with the overall organisation's objectives.

How to create and implement a successful public health program with schools

Developing a strategic school communication campaign is a great way for organisations to connect with teachers, educators, parents/carers, and students to promote public health initiatives in schools, making a positive impact on the education and well-being of students.


How can you make my brand stand out from its competitors?

Our creative and insight-led marketing and PR campaigns take the guess work out of what needs to be done and help you and your brand to stand out from the crowd. Our range of package campaigns or customised programs help businesses of any size to connect with their customer at the right moment and with the right message.

Why is data and research important to marketing and public relations campaigns?

For any brand, data and research is critical to understand the current situation and define what your communications campaign needs to achieve for it to be successful. We work with you to identify relevant data and research to provide a baseline for your campaign.

How is the effectiveness of a campaign measured?

Whether you choose one of our package campaigns or one of our customised programs, we work with you to determine what success looks like for your brand. We then create a measurement dashboard to track agreed metrics. We know our creative and insight-led campaigns deliver results to our clients because everything we do can be measured.

How long does a campaign run for?

A typical marketing and public relations campaign can run anywhere between three to 12 months. The timing will depend on a range of considerations including strategy, objective and budget.

What can I expect to pay for a public relations campaign?

Working with a marketing and public relations agency can help to boost the public perception of your brand and or service.  A great PR agency will develop a strategy to meet your needs and consider a range of tactics. If you decide to work with QUAY Communications, you will be offered a range of options to choose from spanning package campaigns starting from $1,000 through to customised programs.

How can a marketing and communications agency help its clients?

A communications agency can help your brand to reach its target audience whether that is B2B or B2C, through public relations and marketing initiatives to drive awareness, establish trust and address misconceptions.


We are proud to say we work with some of Australia’s leading healthcare organisations and medical brands improving health and disease outcomes for urban and rural communities.

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