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Many organisations skip the important first step of developing a strategy when creating their healthcare marketing and communications initiatives. This can result in an activation-based approach, which focuses on creating a broad range of content in the hopes that it might be “activated” by its target audience.
When it comes to the need for a crisis management plan, it isn’t a question of if your business requires one, but when.
Unfortunately, many businesses are not prepared to handle crisis events. A report from Hubspot shows that 69% of leaders report experiencing a crisis over a five-year period.
A well-defined marketing communications strategy is vital for the success of any organisation. It serves as the foundation for all campaigns and initiatives, ensuring that they are aligned with the overall organisation’s objectives.
Discussing research within the medical community and amongst peers can be straightforward enough but engaging the public with scientific, complex topics can be challenging. Conveying complex medical messages to the public can be difficult if your audience can’t understand them in layman’s terms.
Developing a strategic school communication campaign is a great way for organisations to connect with teachers, educators, parents/carers, and students to promote public health initiatives in schools, making a positive impact on the education and well-being of students.
Do you know how to shape your story? Really shape it, so that it resonates confidently and clearly with your target audience? As a business, you don’t just want your story read – you need it to be understood, discussed and shared with the wider community.